Chris De Burgh sang about a lady in red, Gene Wilder made a movie about her and female celebrities know the allure of red. And now a new study seems to back it up: When it comes to what color to wear to be sexier and more desirable to men, it’s red that does the trick.
Red is the color of love, sacrifice, sexuality, power, sin and passion. Red is one of those colors that reek of authority, beauty, passion and self-confidence. Red is the color things go when they are flushed with blood; and that’s associated with arousal, be it a “ooh la la”, the Angelina Jolie’s colossal carmine lips, or the engorged bottom of an in-heat baboon.
Red has become accepted public shorthand for “ooh la la”. So a woman associated with the color red is regarded as more sexual; and men find women who are sexual sexy, presumably for the reason that they think they might want to have sex.
Not only is a lady in red deemed more attractive, the study shows that it makes the men around her more attentive, flirtatious – and wanting to move closer. “Red is an indicator of sexual receptivity,” said Andrew Elliot, a University of Rochester psychology professor and one of the authors of the study. “Red is an aphrodisiac,” said Elliot, whose study was published in the European Journal of Social Psychology.